If businesses are spending $3.1 billion on remedial writing training for their employees, that means that far more is being lost by businesses because of poor writing skills. These losses are coming about because many of those who can write well--including those who, because of their superior communication skills, have moved quickly up the corporate ladder, and are therefore in positions to make business decisions--likely stop reading when the grammar and spelling mistakes become too much. Poorly written proposals, emails, etc. communicate that one is unprofessional and careless, and who would want to do business with such a person?
The problems extend beyond B2B losses. A poorly written in-house communication can result in someone having to hunt down the author to find out what on earth they could have possibly meant; worse, using the wrong word could communicate the complete opposite of one's intention. So not only could time be wasted, but people could be misdirected regarding what they need to do. Both result in lost money and opportunities. Bad writing is bad business.
Camplin Creative Consulting brings over a decade of expertise in writing composition training to their writing training program. If you have employees who need to brush up on their writing skills, we have proven methods to improve those writing skills. We go beyond mere intervention, where the writing couch tells the trainee what they are doing wrong, and use writing exercises that actively improve trainees' writing skills. With our combined use of these exercises, interventions, and the teaching of grammar, logic, and rhetoric, Camplin Creative Consulting provides businesses with the kind of training their employees need to become better writers.
If you have employees who you think need to improve their writing skills, contact Camplin Creative Consulting today.